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Since its founding, POC’s mission was clear: to develop protective gear that can save lives and reduce the severity of injuries. And with its objective determined, POC set out to revolutionize the world of protection, starting with gravity sports like alpine skiing and mountain biking.<br><br>First, POC had to reimagine the steps of the traditional design process. Cross-functional teams of doctors, engineers, materials experts, and specialists are consulted well before a product comes to the prototype phase. These teams examine the shortcomings of the market's contemporary products and address which areas of the body are the most ´susceptible to injury during a crash. And given that POC's native Stockholm is at the epicenter of health, medicine, and advanced product development, the brand finds itself at a natural advantage in the design process, with the results being superior helmets, goggles, and body armor.<br><br>A helmet like the Trabec embodies the fruits of this design principle. This helmet puts safety first by protecting the occipital and temple regions of the skull, which are common, serious points of trauma in a mountain bike crash. And after working with industrial engineers, POC created its own in-molding process that combines the strengths of the two most commonplace helmet technologies — hard shell and in-mold. POC helmets, like the Trabec, feature a PC shell that's mated with Aramid fibers and an EPS foam. Accordingly, the helmet is able to provide more protective coverage without sacrificing a low overall weight or ventilation. These helmets have come to represent the utmost in safety, comfort, and performance.<br><br>After achieving a swift dominance of the mountain market, it was only a matter of time until POC found itself entrenched in the world of road biking helmets. At first, it entered the market with a focus on aerodynamics, something that POC perfected with alpine ski helmets. It released the uncanny Tempor helmet to rave reviews and wind tunnel data that was almost unbelievable. And more recently, it's made waves in the pro peloton with the Octal and Octal Aero helmets, as well as with the retro-forward DO Blade sunglasses. With its road line, POC placed an extraordinary amount of importance on perfecting the trifecta of weight, aerodynamics, and comfort. So, it came as no surprise when Andrew Talansky won the 2014 Criterium du Dauphine wearing POC.<br><br>Today, POC is proving itself to never be one to rest on its laurels. Its design philosophy has expanded to include mountain bike and road bike clothing, producing triumphant innovations in fabric technology and design. It leaves us feeling resolute that, despite not knowing what the future holds, we’re certain that POC will be there pushing the envelope in order to keep us all safe.

POC utilizes Visco-Elastic Polymer Dough, a revolutionary compound that stiffens upon impact. Shop POC helmets, clothing, & body armor at Backcountry.com.

POC - Ski & Snowboard Apparel, Sunglasses, & More

When POC opened up shop in 2005, the goal was simple—save lives and reduce the consequences of falling. The Swedish brand was originally focused on the skiing market, where it found nearly immediate acceptance through its sponsorship of top-level racers and freeskiiers. And with the inherent similarities between skiing and cycling, not to mention the overlap in participants, it wasn't much of a leap to dive headlong into building protection for those on two wheels. The launch of the Trabec helmet series was met with immediate praise, and the combination of its distinctive appearance and impressive protection won it legions of fans. The same can be said of POC's padding, which employs a proprietary material known as VPD. This lightweight, pliable material conforms naturally to the body, but stiffens under impact, which makes it a perfect choice for building lightweight, protective body armor. The combination of VPD and low profile cuts have made POC's body armor among the most sought after in the cycling world.<br><br>POC's venture into cycling became even more exciting when it launched the road line. The most noticeable piece was undoubtedly the Octal helmet, which provided ample coverage and plenty of protection, with a shape that was at once simple and modern, and unmistakably POC. But while the Octal got fans and racers talking, it might have been easy to overlook the excellent AVIP clothing lineup, and that would be a serious mistake. This high-visibility clothing was once again designed with rider safety as the primary concern, but wearing the well-cut and beautifully made pieces makes it immediately clear that safety doesn't come at the expense of comfort or quality. And with the addition of the Raceday line, which pairs race ready fits with a refreshingly clean aesthetic, it's clear that POC is dedicated to making the clothing that performs at the sport's highest levels as well. It's a story we expect to repeat itself—clothing and equipment that's driven in equal parts by a need for safety and a demand for products which riders simply love.

Since its founding, POC’s mission was clear: to develop protective gear that can save lives and reduce the severity of injuries. And with its objective determined, POC set out to revolutionize the world of protection, starting with gravity sports like alpine skiing and mountain biking.
<br><br>
First, POC had to reimagine the steps of the traditional design process. Cross-functional teams of doctors, engineers, materials experts, and specialists are consulted well before a product comes to the prototype phase. These teams examine the shortcomings of the market's contemporary products and address which areas of the body are the most ´susceptible to injury during a crash. And given that POC's native Stockholm is at the epicenter of health, medicine, and advanced product development, the brand finds itself at a natural advantage in the design process, with the results being superior helmets, goggles, and body armor.
<br><br>
A helmet like the Trabec embodies the fruits of this design principle. This helmet puts safety first by protecting the occipital and temple regions of the skull, which are common, serious points of trauma in a mountain bike crash. And after working with industrial engineers, POC created its own in-molding process that combines the strengths of the two most commonplace helmet technologies — hard shell and in-mold. POC helmets, like the Trabec, feature a PC shell that's mated with Aramid fibers and an EPS foam. Accordingly, the helmet is able to provide more protective coverage without sacrificing a low overall weight or ventilation. These helmets have come to represent the utmost in safety, comfort, and performance.
<br><br>
After achieving a swift dominance of the mountain market, it was only a matter of time until POC found itself entrenched in the world of road biking helmets. At first, it entered the market with a focus on aerodynamics, something that POC perfected with alpine ski helmets. It released the uncanny Tempor helmet to rave reviews and wind tunnel data that was almost unbelievable. And more recently, it's made waves in the pro peloton with the Octal and Octal Aero helmets, as well as with the retro-forward DO Blade sunglasses. With its road line, POC placed an extraordinary amount of importance on perfecting the trifecta of weight, aerodynamics, and comfort. So, it came as no surprise when Andrew Talansky won the 2014 Criterium du Dauphine wearing POC.
<br><br>
Today, POC is proving itself to never be one to rest on its laurels. Its design philosophy has expanded to include mountain bike and road bike clothing, producing triumphant innovations in fabric technology and design. It leaves us feeling resolute that, despite not knowing what the future holds, we’re certain that POC will be there pushing the envelope in order to keep us all safe.


Jasper Brown/Axinite Brown

<p>A longer shaft combined with a padded sole ensures optimal comfort and protection across the seasons.</p>

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Jasper Brown/Axinite Brown, S

Lure MTB Long Sock

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